Rebecca Kaykas-Wolff

Professional Career

2024 - Current Career Break | Family Needs

4/2022 - 12/2023 Vice President External Communications | Shell Recharge Solutions

Shell Recharge Solutions (formerly Greenlots) was responsible for the SAAS-based EV Charging capabilities supporting both Consumer and Fleet sector business. My role was responsible for the end-to-end external marketing programs, advertising, PR, demand generation, digital and advertising, as well as enterprise product marketing supporting the Americas and Asia-Pacific. My team consisted of 10 FTEs, 3 Consultants, and 6 Agencies. Key Accomplishments included: Re-Organization of team into broader Shell within 3 global business units without attrition for FTE team; Successful Go-To-Market program creation for Fleet Sector and Consumer Value Sector for EV Enterprise Sales teams; Policy Driven executive communications plan and execution resulting in National media pick up and Shell’s EV leadership recognized in key states with forward-thinking policy (California, New York leading). Daily accountabilities included team management, MQL accountability to monthly sales quota, event management and thought leadership development for executive team and SMEs, product roadmap packaging and solicitation, sales enablement as well overall Sustainability sell-in strategy for broader Shell.

8/2021 - 4/2022 Vice President, Growth Marketing | Intrax Corporation

Intrax is a US-based J1 Visa Cultural Exchange company specializing in work study, Au Pair and travel related visas for US Citizens. As Vice President of Growth Marketing, my role was to create the function and align operations, planning and executional details to each unique portfolio business (6 total). Over the course of my six-month tenure I was able to create the framework by which the company could expand its digital growth capabilities. Key Accomplishments Included: Successfully growing two business units’ inbound leads by 30% from the previous year through content development and search capabilities; Onboarded CRM capabilities and established centers of excellence for deployment and usage throughout the company and business units and successfully created the GTM motions for destination travel capabilities with a new UK-based acquisition.

7/2018 - 8/2021 Career Break | Family Needs, Home Relocation & Covid Implications

8/2017 - 6/2018 Vice President, Global Product Marketing | IPG Mediabrands

IPG Mediabrands was a global agency holding company. My role reported through the Cadreon business, which was responsible for an internally-created ad tech platform with the goal of providing better overall media performance optimization and yield to the company’s global agencies in lieu of third-party platforms. My role was to lead the product marketing and brand marketing team to help package, evangelize, and operationalize the enablement cadence throughout the company. Key Accomplishments Included: Effective partnering with product and global agency team influencers to develop pilots for leading clients like McCormick, Amazon and Microsoft, developing (in partnership with our product org) the roadmap strategy and cadence and rhythm for requirements gathering, rationalization, and customer commitments, successfully developed the agencies first internal GTM and cross-team intra-agency task force focused on governance and customer advisory/feedback “in” to our product team.

7/2018 - 8/2021 Career Break | Family Needs, Home Relocation & Covid Implications

8/2017 - 6/2018 Vice President, Global Product Marketing | IPG Mediabrands

5/2016 - 8/2017 Career Break | Family Needs

5/2015 - 4/2016 Head of Global Strategy & Product Marketing | AOL/Verizon Media

The business unit I reported through was responsible for marketing and product development supporting all the media lines of business from AOL (e.g. branded content publications). My role was a strategic individual contributor, responsible for creating the go-to-market strategy and executional details associated with selling both buy-side and sell-side ad tech platform capabilities. I reported directly into the Chief Product Officer, with a dotted line into the Chief Marketing Officer. Key Accomplishments: Led successful integration “in” of top Yahoo Product Marketing talent during the reorganization efforts, Drove data integration and taxonomy rationalization between Yahoo and AOL systems with CPO, drove “packaging” of ad tech capabilities through content business units via traditional product marketing techniques, launched first Analyst Relations capabilities.

10/2013 - 5/2015 Director of Product Marketing, Data Products Oracle Marketing Cloud | Oracle

The business unit I reported into was responsible for all the Data capabilities within the Marketing Cloud. I was responsible for the global product marketing strategy and motions supporting the go-to-market efforts for the Oracle DMP. Key Accomplishments: Establish rhythm of the business for sales enablement and global training on “big data” and Oracle DMP capabilities and use cases, established Customer Advisory Program, Launched global enterprise campaign tailored for key vertical segments, press cleared and routinely spoke on behalf of Oracle Marketing Cloud globally, led first challenging advisory and Wave process with Forrester (Analyst Relations) at a time when the product wasn’t the leader - invaluable experience.

Additional Roles

Vice President, Global Product Marketing (Consultant) at Tribeca Companies, as Vice President, Marketing (Consultant), Cordial.io, as Group Manager, Product Marketing at Adobe Corporation, as Group Account Manager, Microsoft at R/GA, as Founder and Designer at Petit Couture, LLC, as Associate Vice President Online at Liberty Mutual Insurance/Safeco Insurance, as Group Marketing Manager at Microsoft Corporation, and as Director Online at T-Mobile.

Philanthropy & Passion Projects

Commission on the Status of Women, Sonoma County, Commissioner Dist 2 2023 - 2025

Producer, American Conservatory Theatre, San Francisco, CA

Chair & Patron Member San Francisco Ballet Auxiliary, San Francisco, CA

Board Member, Giant Steps Therapeutic Riding Center, Petaluma, CA

Volunteer & Start-Up Advisor, The Last Mile, San Francisco, CA

Volunteer, Saint Vincent De Paul High School, Petaluma, CA

Parent Fundraising Chair, Colorado State University Polo Team, Fort Collins, CO

KWH Equestrian, LLC

Lifestyle Gear and Accessories for the Polo Player and Equestrian

Founded 2018

www.kwhequestrian.com

@kwhequestrian (Instagram)

The Luminary Societies

Intelligent & Social Thought Salons

Co-Founded 2023 - San Francisco-based rebecca@theluminarysocieties.com

Recommendations from former colleagues

Terry Moses

“I had the distinct pleasure of working with Rebecca at Shell Recharge Solutions. Rebecca is creative, very energetic, passionate, highly professional, and works tirelessly to meet team and corporate demands / timelines. During our time together, I watched her flawlessly navigate and manage her team through a very complicated transition here at SRS.
Rebecca always puts her team first and is a fantastic leader. I enjoyed collaborating with Rebecca and learned a lot from our time here at SRS. I can only hope that our paths cross again in the future. Rebecca would be a valuable asset to any corporate executive team, large or small.”
Carl Holley, EMP

Rebecca is a joy to work with and a highly approachable leader. Her marketing expertise spans all aspects of creative, strategic, and functional categories in a way that clearly delivers results.
Coming from the sales side of the business, I can personally say that I thoroughly enjoyed working with her.
There was never a competition of ideas when it came to feedback from our customers or potential customers. Rebecca's approach melds feedback, company goals, and key messaging to deliver impactful marketing.
I would work with her again in a heartbeat!
Casey Furr

I first had the pleasure of meeting Rebecca when she was hired to become VP of Marketing at Shell Recharge Solutions. At the time, the organization had just undergone several serious transformations and the marketing team had experienced a great amount of upheaval. Rebecca immersed herself in the unique issues facing the organization and immediately formulated a strategy that re-envisioned how . I was fortunate to work closely with Rebecca on several projects she sponsored, including research and strategy and GTM operationalization. I experienced first-hand her talent for building strong relationships with both internal and external stakeholders as well as communicating her vision to drive alignment and engagement. Rebecca is an incredibly talented and strategic leader, and I was lucky to have the opportunity to learn from her.
Didi Bethurum

During the massive Windows Vista + Office 2007 launch, Rebecca played a role that could only be the summarized as the launch maestro: she seamlessly combined over a dozen internal marketing groups, all with different marketing goals, into a cohesive team with a solid launch strategy. This launch marked the first time a product was released as a download in Microsoft's history. Windows Marketplace launched a compelling experience on time and sold more than $1 million in Vista and Office downloads in the first 24 hours. The huge collaboration between Marketplace and Windows couldn't have been done without Rebecca's guidance, organization, and keen insight into the corporate culture. She's an absolute joy to work and seems to never run out of energy. I would be delighted to work with her again someday.